“When buying a domain, remember to be as anonymous as possible, especially in the gaming and entertainment market - since you want to avoid being price gouged by greedy sellers,” remarks Susoev Penalver
Escrito el 3 de July del 2009 por . Queremos Saber tu Opinión, déjanos tu Comentario »Domain name extensions are also of key importance. The top gaming and entertainment TLD is obviously .com, but remember that country domain extensions and other TLD’s (.net, .org, .biz, etc.) can be just as effective if played together carefully during your marketing campaign. “We got stuck with a .co.uk version of the domain we wanted,” relays Kautzman Veltz, from Claudia Jenny and Sons Marketing, “but we played it to our advantage by marketing heavily to those in the UK, and beefing up local SEO in Great Britain. The results show for themselves: we had record breaking profits last quarter.” Much like any burgeoning market, many of today’s top gaming and entertainment domain specialists wish they had gotten in sooner. “I wish I had started this stuff five years earlier - I’d be making bank,” laments, Gilster Hendrickson, a domain name broker at the Jame Demelo Firm, “but hindsite is always 20/20, and I’m 100 percent certain there is still lots of money to be made. Last year alone, domain sales for gaming and entertainment companies topped $10 million dollars, which tallied up to be a record setting year.” The best thing about buying a new, unregistered gaming and entertainment related domain name is the price. At $5-$8 USD, getting a domain that no one else has registered is extremely affordable. If real estate sold for proportionately equivalent prices, people would be buying out farmers for a few thousand dollars. “This is good news for all those in the gaming and entertainment marketing business,” states Lawyer Stout, “and the fact that internet related marketing only diminishes in cost over time means that soon original domain name purchases will be dirt cheap!” Also key to domain acquisitions, especially in the gaming and entertainment industry, is choosing the right registrar, where the record of your ownership of a particular domain exists. Top registrars on the net include www.Godaddy.com, www.networksolutions.com, and www.enom.com. In the gaming and entertainment sector, many choose to use more discreet registrars, including off shore companies. A few also use www.moniker.com and www.cnobin. “Privacy is absolutely key in the gaming and entertainment business,” reports Loffredo Mckevitt, an author of a major industry book, “once top domains are registered, their security, protection, and legacy becomes mission critical.” “One of the most amazing gaming and entertainment related sales we had was in last September’s auction,” relays Prendergast Mcdivitt, event planner for the Hark Reimers Partners LTD firm, “though the domain didn’t go for much money, bidding was very spirited with some 50 people getting in on the action. In the end, the gaming and entertainment domain went to a well established marketing firm, who did not disclose their future plans for it.” What about those with less desirable domain names’ Are gaming and entertainment domains with hyphens, indiscriminate numbers, and extra words completely useless. Not so, believes Sardinha Propes, a top auctioneer in the gaming and entertainment field. “With the power of the search engines these days, its not the end of the world if you don’t get a glitzy domain name. Just SEO your site to the best of your abilities, and slowly but surely people will beging to remember your site’s presence on the internet when making gaming and entertainment related buying decisions,” states Packard Mansell, CEO of Packard Mansell Corp. Several top internet gaming and entertainment domain websites exist. Among them, www.sedo.com, recognized as a world leader in domain auctions, boasts annual revenues well into the millions. Gaming and entertainment domains alone capture huge business. Another large auction house, www.moniker.com, is known for smaller, but higher value gaming and entertainment related domain auctions. A few domains have gone for well over a million dollars, and www.moniker.com only sees domain values rising as time passes. “This is the future of the internet,” cries Hartong Rosse, a representative from the gaming and entertainment company Krishna Riding Corp, “we’re getting all the gold we can find and turning it into diamonds.” Don’t feel embarrassed to buy a gaming and entertainment related domain name that contains part of your real name, or IS your real name. “Remember,” advises Ruth Freemantle, “if you buy Ruth Freemantle.com, you’re the only one who can have that address. It is entirely unique, and therefore by virtue of its rarity, it immediately can accrue value. You may find that you get tons of email offers for your domain name. This will allow you to sort out who’s serious and who’s just fooling around, and then, after you’ve found a good gaming and entertainment industry buyer, you’ll surely make some great profits.”
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